BUSINESS DEVELOPMENTS 2008
Elite and Soho will open more than 120 Elite Concept stores Elite World and Jiangsu SOHO International Group Corp. bring together their expertise and know-how to create a successful partnership. Through this license agreement, SOHO will open more than 120 Elite concept stores in China in the next five years.
Opening in Milan (Italy) of the first Elite Fashion Academy. For more information see the website
http://www.elitefashionacademy.it/Signature of 3 new license agreements for US, Canada and Mexico : - With Hebe for denim wear, active wear, and sportswear - With California Tights for hosiery - With Rizza & Associates for eyewear including sunglasses and optical glassesThese products will be available from Spring/Summer 2009
About Elite
Elite is the world's leading model management company, synonymous with modeling prestige and an icon in the industry. Thirty years after opening its doors in Paris, Elite today manages over 800 models from 5 continents.
Elite’s expertise in the modeling industry has led to the success of the world's top models such as Cindy Crawford, Claudia Schiffer, Karen Mulder, Linda Evangelista, Naomi Campbell, Stephanie Seymour, Tyra Banks, Paulina Porizkova and countless others.
Elite offers complete international coverage with wholly–owned agencies in 9 countries and franchises in 30 countries.
The Group’s customers are comprised of leading fashion houses including Chanel, Dior, Yves Saint Laurent, Victoria's Secret, Donna Karan, Ralph Lauren, and Oscar De La Renta.
Elite owns the licensing rights to the most powerful model scouting process in the industry. Launched in 1983, the Elite Model Look Contest is the most prestigious and unique springboard for talent into the modeling industry.
Recognizing the power of its brand, Elite established the Elite Licensing Company S.A. (a wholly-owned subsidiary) in 1998 to develop a mass-market distribution strategy for products bearing a global brand with high perceived value at an affordable price, designed to project a certain lifestyle appeal to young women. Elite develops products with licensing partners that typify the Elite "spirit." This refers to certain brand fundamentals: fashion design, price, accessibility, quality and respect for the consumer. Each licensing initiative Elite pursues embodies these attributes.
As such, the Group seeks partner manufacturers that have an understanding of Elite's values.
Elite licenses numerous products in four general product categories.Apparel:
Street wear and sportswear, tights, lingerie, socks, footwear.
Accessories: Trunks & suitcases, travel bags, beach bags, eyeglass and related products, sunglasses, beachwear and toiletry bags, watches, hair brushes, hair accessories, manicure & pedicure products.
Franchises: Cafés, beauty salons, modeling schools. Cosmetics: Skin care, sun care, hair care, perfumes
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